Throughout her career, Yassmin has excelled in roles that required a combination of legal acumen, business development, and marketing acumen. In addition to collaborating with the Egyptian Ministry of Justice on significant digitalization projects for the civil courts, her accomplishments in business development and marketing include driving global partner outreach, portfolio expansion, and strategic marketing and business development campaigns tailored to the legal market.

In addition to her roles as a Business Development Partner with a number of regional law firms, Yassmin has consistently displayed exceptional leadership skills, successfully guiding teams to achieve remarkable results. Her experience and unique professional background make her an ideal candidate to lead GLA & Co’s marketing strategies, which are vital to our firm’s continued growth and success.

Nader Al Awadhi, Senior Partner mentioned “I am very happy to welcome Yassmin to the GLA & Co family as our Chief Marketing Officer. Her appointment reflects our commitment to providing top-notch legal services and staying at the forefront of innovation in the legal industry. We are confident that her contributions will further elevate our firm’s reputation and bring immense value to our clients.”

“We are thrilled to welcome Yassmin to GLA & Co as our Chief Marketing Officer,” said Alex Saleh, Managing Partner at GLA & Co. “Her diverse background, legal expertise, and remarkable achievements will undoubtedly strengthen our firm’s position and enhance our client-focused approach. We look forward to the exciting journey ahead with Yassmin as part of our team.”

Yassmin’s appointment contributes to GLA & Co’s dedication to providing exceptional legal services and reinforces the firm’s commitment to growth and innovation.